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Core ConceptsUnified API

Unified Social Media API

Palactix provides a unified social media API to connect, manage, and publish content across multiple platforms using a single interface.

Instead of building separate integrations for each platform, you interact with one consistent API.


What “Unified API” Means

A unified API allows you to:

  • Use one endpoint for multiple platforms
  • Send a single request format
  • Handle platform differences automatically

Supported Platforms

Palactix currently supports:

  • Instagram
  • Facebook
  • LinkedIn
  • X (Twitter)
  • TikTok
  • YouTube

Without a Unified API

If you build integrations manually:

  • Each platform has different OAuth flows
  • Each API has different request formats
  • Media upload works differently everywhere
  • Rate limits vary per platform
  • APIs change frequently

You end up maintaining multiple systems.


With Palactix

You use one API:

POST /v1/posts/publish

And Palactix handles:

  • Platform-specific formatting
  • OAuth token usage
  • Media handling differences
  • Rate limiting and retries

Example

You send one request:

{ "account_ids": ["acc_1", "acc_2"], "content": { "text": "New product launch 🚀" } }

Palactix automatically adapts it for:

  • Instagram
  • LinkedIn
  • TikTok
  • Any supported platform

Bring Your Own OAuth (BYO)

Unlike traditional tools, Palactix uses your own OAuth apps.

This means:

  • Tokens belong to your application
  • Your branding appears in consent screens
  • No shared app limits
  • No vendor lock-in

When to Use a Unified API

Use Palactix if you are building:

  • Social media automation tools
  • Scheduling platforms
  • Marketing SaaS products
  • Analytics dashboards
  • Internal publishing tools

Key Benefits

  • Faster development (single integration)
  • Lower maintenance cost
  • Consistent API behavior
  • Platform-agnostic architecture

Summary

Palactix acts as a unified layer between your application and social platforms.

You build once.
Palactix handles the complexity.


Next Step

Get Start

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